How We Tread Right (HWTR) is The Travel Corporation’s (TTC) new five-year sustainability strategy, which sets the mandate on sustainability at Red Carnation Hotels and our sister travel companies. 

Our strategy is based on 11 measurable goals developed to address Red Carnation Hotel's impact on Planet, People, and Wildlife. These goals, anchored to the United Nations’ Global Goals, address: 

Planet – sustainability and conservation by targeting climate change, sustainable food production and responsible consumption through carbon management, renewable energy, the food cycle, waste reduction, and the elimination of single-use plastics. 

People – community support and cultural preservation by targeting over-tourism through the inclusion of new Make Travel Matter experiences, the creation of a standalone strategy to encourage greater diversity and inclusion at Red Carnation Hotels, and our global give-back efforts. 

Wildlife – conservation and protection by targeting animal welfare and conservation, and ethical wildlife experiences through TreadRight’s Animal Welfare Policy. 

Our 2025 goals

  1. Achieve carbon neutrality by 2030 or sooner
  2. Source 50% of our electricity from renewable sources by 2025
  3. Reduce food waste by 50% across all hotels and ships by 2025
  4. Increase the use of local and organic food products by our supply chain by 2025
  5. Reduce printed brochures by 50% by 2025
  6. Eliminate as many unnecessary single-use plastics from our operations and itineraries by 2022
  7. Include at least 1 MAKE TRAVEL MATTER® Experience on 50% of TTC itineraries by 2025
  8. Achieve a 20% increase of itineraries visiting developing regions for select specialist brands by 2025
  9. Increase employee and market sentiment regarding diversity and inclusion across our brands
  10. Complete 30,000 volunteer hours by 2025
  11. Ensure all wildlife experiences across TTC brands adhere to our Animal Welfare Policy by 2021

Learn more

Choosing Red Carnation Hotels means choosing a travel company that puts sustainability and the planet at the core of everything we do.


Red Carnation Hotels has committed to implementing MAKE TRAVEL MATTER® Experiences into our incredible trips and itineraries. As a company of travel lovers, we know what makes an impactful travel experience that benefits the places we explore – but we wanted our community of travellers to be sure. So, we created an online tool to help us measure the positive impact MAKE TRAVEL MATTER® Experiences have on the traveller and communities we explore.  

Our proprietary assessment tool, developed by our TreadRight team and endorsed by industry experts, is exclusive to Red Carnation Hotels and our sister brands. When you choose a MAKE TRAVEL MATTER® Experience you can be certain you are directly advancing global efforts to achieve the United Nations Global Goals. 

Our carbon footprint

At Red Carnation Hotels we are conscious of our carbon footprint and have made a commitment to achieve carbon neutrality by 2030 or sooner. To achieve this, we are measuring the emissions associated with our owned offices and properties, as well as those associated with our business air travel, and waste and water use. We have in place a carbon management plan to drawdown our direct emissions before offsetting unavoidable emissions with high-quality, verified carbon offsets. We will drawdown our emissions through clean energy, low-emission transportation, conservation and through the support of emerging low-impact technologies.  

Red Carnation Hotels is in the process of measuring the carbon footprint of our trips with the goal of offsetting these trips in future years. Stay tuned for more! 

Carbon offsets  

Red Carnation Hotels has partnered with leading offset provider South Pole to offset our business, allowing us to offset what we cannot reduce. You too can purchase carbon offsets to cancel out the emissions produced by your travels. South Pole has 700+ high quality, and verifiable offset projects to choose from around the world.

Our Climate Action Plan

Goals #1 and #2 of our sustainability strategy, How We Tread Right (HWTR) respectively commit to becoming carbon neutral by 2030 or sooner, and to ensuring that 50% of our electricity is secured from renewable sources by 2025. To ensure we are successful, we’ve built a Climate Action Plan. Our five-point plan will help us manage the carbon footprint of our business and trips, and prioritizes reducing and removing emissions ahead of offsetting. In addition, we commit to learning and adapting as technology and innovation help us in our transition to a low-carbon business. 

Our plan builds on progress made to date and evaluates how we become a part of the global effort to reach net-zero emissions by mid-century, as outlined by the International Panel on Climate Change. 

Beginning in 2022, all our offices and employee air business travel will be offset as part of our Climate Action Plan. In partnership with our carbon offset provider, South Pole, we will compensate these emissions by investing in a verified forest conservation offset project in Victoria, Australia. 

Learn more:

Luminary award

During the 2021 Virtuoso Travel Awards, we were delighted to pick up a special Luminary award for our commitment to our five-year sustainability plan.


MAKE TRAVEL MATTER® is a registered trademark of the TreadRight Foundation.